There are plenty of new ICOs popping up daily. But alot of scams as well. Everytime you hear “worlds first” “the only” beware. Especially if they have NO PRODUCT made yet. I dont give a fuck what their whitepaper says. Most will never make it or designed by people that have no intention of producing. (Heres looking at you China).
I get asked all the time if something is a good investment. Sometimes yes, most the time no. FIrst thing is transparency. Who is behind it and the people involved.
VItalik Buterin (Co-founder of Ethereum) has had to come out several times about people claiming he was involved or part of an ICO project on their website and he has nothing to do with them. They approach him at conferences then take a picture of him and post it on their site.
This is not just with him but they do this with other companies, big names, etc with the hopes they will make people feel more comfortable and give them their money.
Always do your research. If something seems off, it probably is.